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In my last post, I talked about why loyalty matters more than ever. In today’s K shaped economy, loyalty isn’t just a marketing advantage — it’s becoming a survival strategy. The good news? Small businesses are nimble and can make those strategy pivots quickly. If you are not clear on what the K shaped economy means for your business, here is the most basic explanation - Trying to be everything to everyone is where the Warehouse Clubs will win, but not Small Business. Very S

In today’s economy, many small business owners face a tough challenge: how to keep customers coming back when consumer confidence is low. With tighter budgets and cautious spending, customers are more selective about where they shop and what they buy. Building strong customer loyalty is no longer just a nice-to-have; it’s essential for survival and growth. But loyalty goes beyond simple rewards programs or discounts. It requires thoughtful strategies that create meaningful co

The first time I meet a new client I like to get a sense of the type of business manager and decision maker they are. I ask them to complete a profile or questionnaire covering things like assortment decisions, customer needs, strategy and planning. I want to see how they are currently approaching these types of issues so that we can have a conversation that's relevant to their needs, business, and goals. I find that the longer they have been in business, the more their gut

The current economic environment offers a unique chance for small businesses to expand and thrive. Positive signals such as stable macro conditions, potential easing of rates, and strong entrepreneurial formation suggests this is a great time to differentiate and get the customer's attention. Additionally, today's modern customer is showing a desire to shop local. Understanding these factors can help small businesses position themselves to take advantage of the opportunities

In addition to being a business strategist, I'm a frustrated writer. So, I look forward to sharing thoughts here that relate to success stories, food for thought, or just to engage. I mentioned in my bio that I grew up in a family business, a neighborhood pharmacy in Houston Texas, founded by my grandfather. This business was a central fixture in the community for seasonal events, everyday needs, congregating after school, and friendly service. It's role in the community wasn